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What does a Wedding Planner do?

Here comes the bride! And, wow...she looks stressed. Maybe she should have hired a wedding planner.

Job requirement: a perfect plan

A wedding planner or coordinator can be a vital element in planning a happy couple's big day, and helping to relieve the stress of planning a major event such as a wedding. Long before any "I Do" is exchanged, a wedding planner may have been working for months to help organize and execute the details of a wedding ceremony and/or reception.

A wedding has many moving parts. Some of them, like the nuptial vows or the cake-cutting or the first dance, are memorable events that everyone present will be thrilled to experience. But some elements of a wedding, such as orchestrating the catering staff, overseeing the setup of tables and chairs, or making sure that the photographer is in the right place at the right time, are things that the guests, bride, or groom should never have to think about. Enter: the wedding planner, the veritable conductor of this epic symphony of food, flowers, and fun.

Honey, money

A good wedding planner is creative, friendly, and organized to within an inch of their lives. They are stellar communicators, are able to forge and maintain relationships with dozens of local wedding vendors like caterers, DJs, videographers, bakers, and dressmakers, and can work exceedingly well under pressure. Equally important is your ability to adapt to and deal with any last minute snafus.

According to the Association of Bridal Consultants, the wedding industry is a $165 billion industry that is likely never going to go away. People get married, people plan weddings, and, most importantly, people want to maximize their wedding experience while minimizing their spending. Hiring an experienced and savvy wedding planner can help accomplish that.


As a wedding planner, you can earn between 10-15 percent of the total cost of each wedding you plan. With the average cost of the American wedding at around $30,000, you could earn between $3000 - $4500 per wedding, with your annual salar, depending upon how many weddings you coordinate per year.

Many wedding planners own their own businesses and work independently.

Happily ever after

You don't need a specific educational or professional background to build a career as a wedding planner, though having professional certification may lend you credibility and, potentially, more business. Lovegevity's Wedding Planning Institute, for example, is an accredited institution that was founded with the goal of providing aspiring wedding planners with a comprehensive education in all things wedding. Many successful wedding planners also have backgrounds in marketing, PR, or event planning.

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