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What does a Multimedia Designer do?

A multimedia designer is a type of graphic artist, specializing in Web design, video, animation and a variety of media. Multimedia designers develop layouts, television graphics, signage systems, illustrations, print materials and other visual solutions. They may work for an agency, for a design firm, for a small business, or directly with a client in his or her office. They may also accept freelance work or be self-employed.

multimedia designer

Possible career paths

There are several different fields you can enter as a multimedia designer:

  • Advertising and public relations: Helping develop visual communications for an advertising agency or public relations firm is a common pursuit for multimedia designers.
  • Teaching: A designer may choose to become a teacher or professor, where they can help others learn the graphic arts.
  • Creative direction: A talented and experienced multimedia designer may go on to become the head of a design firm or creative director at a large agency. These types of positions, along with other executive-level or principal positions, usually require advanced degrees and many hours of additional coursework to stay on top of trends and technologies. However, the hard work pays off in the end with a much higher than average salary.

A creative mind and specialized computer software are two very important tools for multimedia designers. First, they use their imaginations to visualize the projects which need completion; then, they rely on their advanced computer skills and software to help their projects come to life. Designers typically have a bachelor’s degree, and continuing studies are often required to keep up on the latest technology.

Employment outlook

Employment is projected to grow at an average of 13 percent. This is on par with the average projected employment growth, but competition in the field is notoriously fierce.

However, multimedia designers will fare better than traditional graphic designers. This is a result of the increase in demand for those who specialize in Web design, Internet applications and animation, and the reduced demand for those who specialize in print and traditional publishing–both currently struggling industries.

Multimedia designers are typically on the higher end of the pay scale as a result of their advanced computer skills and, quite often, their high level of education.