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What does a Marketing Assistant do?

Marketing assistants work directly with a marketing or promotional manager in determining the demand for services and products offered by the employer and its competitors. A marketing assistant helps in the development of pricing and sales strategies in order to seize the greatest market share for an employer. You could be on the front lines, effectively presenting and providing the company’s products to new and existing customers. New market trends and customer desires are monitored to assist in strategy development and the introduction of additional services and products.

The marketing assistant wears many shoes, depending on the ever-changing needs of the employer. You may be involved in sales, public relations, planning, research, and advertising activities. The job may call for long hours, week-end work, and travel. The job of marketing assistant calls for an aggressive and competent approach to competing in a high-pressure business environment.

marketing assistant

Industries with the highest levels of employment for marketing assistants

Marketing assistants are found throughout several industries. The majority of assistant positions are found in firms involved with promotional advertising, public relations, marketing and sales.

The most common industries employing marketing assistants include management companies, computer system design and services firms, consulting services, and insurance carriers. The following are some of the highest paying positions for marketing assistants aspiring to supervisory positions:

  • Financial investment activities
  • Commodities and securities exchanges
  • Motion picture and video industries
  • Gas and oil extraction
  • Natural gas pipeline transportation

The states with the highest numbers of employed marketing assistants, marketing managers, and related occupations include California, Connecticut, Delaware, Massachusetts, and New Hampshire. The best paying states include California, Delaware, New Jersey, New York, and Virginia.

According to the Bureau of Labor Statistics, marketing manager positions should increase from 7 to 13 percent. Most of these positions are filled from within an existing workforce, creating entry-level positions to help you get your foot in the door.

Educational prerequisites for a marketing assistant position

Employers look for entry-level candidates that possess a bachelor’s or master’s degree in business administration or a related field. Promotions, sales, and marketing positions usually require a bachelor’s or master’s degree in business administration with a marketing emphasis. Relevant classwork that prepares graduates for a career in marketing includes economics, accounting, business law, management, finance, statistics, and mathematics.

The combination of a college degree and practical experience sets a candidate for a marketing assistant position above other applicants. Jobs in this career path are popular and obtaining employment is a highly competitive process.

Personal characteristics that employers look for in new assistants and those who aspire to supervisory positions include a willingness to work long hours, the ability to exercise creativity and insightfulness, and possession of strong computer skills.

What does a Marketing Director do?

Ever watch a commercial and know that it’s not doing its job to sell the product? Ever see an advertisement and love the angle the company went with? Well, as a marketing director, you can steer a company toward their marketing goals, including choosing which promotions they use, as well as producing advertisements, promotions, marketing the company product and overseeing sales.

You could also be in charge of a marketing team, where you have the final say over what angle they want to use to market the company and be in charge of pricing strategies for the company.

marketing director

Angles of your own to promote

To become a marketing director, you should possess managerial and leadership skills. The position is often very competitive and strong communication skills as well as creativity can get you ahead in the business and land you the job.

Computer skills are necessary. Experience in the field is a great angle to get you in the door. Another quality that is also preferred is the ability to speak more than one language, especially Spanish.

Limitless career possibilities

As a marketing director, you have the free will to choose what company you want to work for. You can base this decision around your hobbies or passions if you choose. Most companies, large or small, have marketing directors. So, one of the perks of this field, is you could work for a toy company, a hair products company, a pet supply company, or even a health related company. Since most companies have this need, your options are very open on which company you want to work for, and you can look for a company that fits well with you.

An environment that sells

Marketing directors often spend a substantial amount of time at work. Sometimes this time is spent traveling to meet with current clients or perspective clients. You may also travel to local and regional meetings as part of the job. Sometimes, long hours and even weekends are required in this field.

Education for the market

Since the market is very competitive, a college education is usually required for the position. A bachelor’s degree is almost always preferred, and sometimes a Master of Business Administration (MBA) is required, especially with an emphasis in marketing.

Doing research and knowing the company you want to work for can also benefit you greatly. Some associations offer certification in certain programs for their marketing directors.

Going up the ladder

Certification is one of the leading ways to get promoted in the marketing industry, even though the number of places that offer certification is limited. Experience can help in the promotion process, but training programs can offer you a leg up in the field.

From marketing director, you could move into a management position within your company with the help of training programs and experience. Because of the visibility of the job, you could move into some of the highest ranks of the company from this position.

What does a Publicist do?

A publicist helps craft statements that are prominent in today’s print, broadcast, and online press headlines such as the following:

  • “Senator Jones has issued a statement denying allegations…”
  • “Yosemite National Park announced closure to the public due to wildfires…”
  • “Today a spokesman for the AFL/CIO revealed a new contract proposal…”
  • “McDonald’s details plans for eliminating trans-fats…”

Of course politicians, national parks, unions and companies usually do not speak directly to the public. Instead, their news is carefully crafted by publicists employed to write what the various entities want the press and public to know.

Such writing permits careful choice of wording without the possible errors of extemporaneous speech. Writings are often slanted to sway the reader or listener’s opinion, or to build interest and excitement about personalities, products, services, and events. “Publicity director,” “media specialist,” “press secretary” and “public relations specialists (P.R.)” are other terms for a publicist.


P.R. specialists work in both staff and freelance positions. The work is often pressured, with tight, ongoing deadlines. It is also creative and can be exciting.

Training for publicists

To become a publicist, it usually helps to have a public relations specialty within mass communications. Many traditional colleges and universities offer bachelor’s, master’s, and PhD degrees in public relations, journalism, or mass communications. Online degrees are also available.

If you have a particular field in mind–art, business, computer science, education, environmental law, health, entertainment, or political science–completing a major in public relations and a minor or double major related to your field of choice can create a competitive edge. A liberal arts minor and classes in sociology and psychology are also desirable. Most likely, you will complete an internship, working in your chosen field for college credit, for at least one semester.

Coursework can include both general and P.R. writing, journalism, photography and image editing, and studying the inside workings of new and traditional news technologies. Upper division courses may involve semester-long mock publicity campaigns. Business and economics courses help you understand the financial world of your future clients as well as managing your own freelance P.R. business.

You may start out researching files and issues for a Congresswoman and end up as a professional lobbyist for a green energy coalition. You may start out writing freelance personality profiles for magazines and end up as the spokesperson for a major jazz star. You may start out setting up press conferences and end up as an account executive, writing speeches and major press releases.

Better-paying jobs are likely to be in major urban or political centers.

Publicists’ career and salary possibilities

Jobs in the P.R. field were projected to grow 24%, according to the U.S. Bureau of Labor Statistics (BLS.) Competition for jobs will be keen.