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What does a Multimedia Designer do?

A multimedia designer is a type of graphic artist, specializing in Web design, video, animation and a variety of media. Multimedia designers develop layouts, television graphics, signage systems, illustrations, print materials and other visual solutions. They may work for an agency, for a design firm, for a small business, or directly with a client in his or her office. They may also accept freelance work or be self-employed.

multimedia designer

Possible career paths

There are several different fields you can enter as a multimedia designer:

  • Advertising and public relations: Helping develop visual communications for an advertising agency or public relations firm is a common pursuit for multimedia designers.
  • Teaching: A designer may choose to become a teacher or professor, where they can help others learn the graphic arts.
  • Creative direction: A talented and experienced multimedia designer may go on to become the head of a design firm or creative director at a large agency. These types of positions, along with other executive-level or principal positions, usually require advanced degrees and many hours of additional coursework to stay on top of trends and technologies. However, the hard work pays off in the end with a much higher than average salary.

A creative mind and specialized computer software are two very important tools for multimedia designers. First, they use their imaginations to visualize the projects which need completion; then, they rely on their advanced computer skills and software to help their projects come to life. Designers typically have a bachelor’s degree, and continuing studies are often required to keep up on the latest technology.

Employment outlook

Employment is projected to grow at an average of 13 percent. This is on par with the average projected employment growth, but competition in the field is notoriously fierce.

However, multimedia designers will fare better than traditional graphic designers. This is a result of the increase in demand for those who specialize in Web design, Internet applications and animation, and the reduced demand for those who specialize in print and traditional publishing–both currently struggling industries.

Multimedia designers are typically on the higher end of the pay scale as a result of their advanced computer skills and, quite often, their high level of education.

What does a Nail Technician do?

Many people consider well-tended fingernails and toenails a necessity for their overall appearance and self-confidence. Proper nail care is an essential part of a polished look and this may explain why even in economic downturns, the demand for quality nail technician services has actually increased. Attentive, detailed care from a skilled nail technician helps clients achieve the well-groomed look and self-assurance they seek. It also provides them with a little pampering between their hectic daily tasks.

nail technician

Responsibilities of a nail technician

Nail technicians are also called manicurists or pedicurists. They are beauty professionals who focus on their clients’ fingernails and toenails, providing manicures, pedicures, nail polish, artificial nail treatments, nail shaping, cuticle grooming, and detailed nail art. Nail technicians can work independently, in which case they may keep their own financial and appointment records, or they may choose to work for a specialized nail salon or a full-service beauty salon.

Nail technician educational and licensing needs

Aspiring nail technicians need at least a high school diploma or equivalent before entering a nail care training program, many of which are offered at cosmetology and vocational schools, as well as some community colleges, throughout the country. Most programs provide dozens of hours of hands-on training and connections to local salons that present students with the opportunity for real-world practice and even employment opportunities after graduation.

Every state does require that nail technicians be licensed (requirements vary by state). You can obtain your license after graduation by taking an exam that includes both a written and a practical portion. After graduation, licensure, and employment, it is important that you stay up-to-date with nail trends and practices by looking into workshops and continuing education courses offered by your former school, cosmetology associations, and other resources in your area.

Career and salary prospects for nail technicians

The overall employment forecast for all appearance workers looks excellent. Job growth for nail technicians is expected to grow by 19 percent–faster than the average for all occupations in the United States. Job opportunities are expected to be especially promising for entry-level workers.

If you enjoy helping people look and feel their very best, consider training for a career as a nail technician.

What does a Publicist do?

A publicist helps craft statements that are prominent in today’s print, broadcast, and online press headlines such as the following:

  • “Senator Jones has issued a statement denying allegations…”
  • “Yosemite National Park announced closure to the public due to wildfires…”
  • “Today a spokesman for the AFL/CIO revealed a new contract proposal…”
  • “McDonald’s details plans for eliminating trans-fats…”

Of course politicians, national parks, unions and companies usually do not speak directly to the public. Instead, their news is carefully crafted by publicists employed to write what the various entities want the press and public to know.

Such writing permits careful choice of wording without the possible errors of extemporaneous speech. Writings are often slanted to sway the reader or listener’s opinion, or to build interest and excitement about personalities, products, services, and events. “Publicity director,” “media specialist,” “press secretary” and “public relations specialists (P.R.)” are other terms for a publicist.


P.R. specialists work in both staff and freelance positions. The work is often pressured, with tight, ongoing deadlines. It is also creative and can be exciting.

Training for publicists

To become a publicist, it usually helps to have a public relations specialty within mass communications. Many traditional colleges and universities offer bachelor’s, master’s, and PhD degrees in public relations, journalism, or mass communications. Online degrees are also available.

If you have a particular field in mind–art, business, computer science, education, environmental law, health, entertainment, or political science–completing a major in public relations and a minor or double major related to your field of choice can create a competitive edge. A liberal arts minor and classes in sociology and psychology are also desirable. Most likely, you will complete an internship, working in your chosen field for college credit, for at least one semester.

Coursework can include both general and P.R. writing, journalism, photography and image editing, and studying the inside workings of new and traditional news technologies. Upper division courses may involve semester-long mock publicity campaigns. Business and economics courses help you understand the financial world of your future clients as well as managing your own freelance P.R. business.

You may start out researching files and issues for a Congresswoman and end up as a professional lobbyist for a green energy coalition. You may start out writing freelance personality profiles for magazines and end up as the spokesperson for a major jazz star. You may start out setting up press conferences and end up as an account executive, writing speeches and major press releases.

Better-paying jobs are likely to be in major urban or political centers.

Publicists’ career and salary possibilities

Jobs in the P.R. field were projected to grow 24%, according to the U.S. Bureau of Labor Statistics (BLS.) Competition for jobs will be keen.